What is the sustainable beauty trend known as "blue beauty"

The waste from cosmetics pollutes the ocean. A sustainable personal care solution called "blue beauty" is marketed as a way to halt the harm.

What is the sustainable beauty trend known as "blue beauty"?


The beauty business is involved in the attempt to clean up the environment. Governmental agencies and environmental groups support initiatives that instill a non-polluting culture. The blue beauty movement is one of them.

The adoption of ecological cosmetics, which lessen the risks brought on by microplastic, is on the rise. This is why many businesses that produce hygiene and beauty products are upgrading their formulae and packaging to be more environmentally friendly.

We aim to stop garbage from harming biodiversity and the seas in the particular situation of Blue Beauty. Between 15% and 40% of plastic debris that is tossed into the ocean each year, according to research by Science. For instance, switching to reusable makeup removal pads from cleaning wipes might be an excellent option.

What does "blue beauty" aim to achieve?


In America, plastic packaging for cosmetics has multiplied more than 120 times since 1960, and roughly 70% of garbage is disposed of in landfills, according to a National Geographic article. According to a different passage from the same magazine, by 2025 there will be 155 million metric tons of plastic for every foot of shoreline.

The purpose of blue beauty is to persuade the cosmetics sector to use less plastic. The distribution of cosmetics with low carbon footprints, safe for the oceans, and environmentally friendly production practices is supported by a number of businesses.

The suggestion is that the packaging be made of recyclable materials and that the bottles may be either reused or refilled with the same contents. You may also give them back to be recycled.

In an effort to lessen the effect of chemical waste on the environment and water, this movement entails the use of natural chemicals. However, you also want the products to be good for your health.

The Aquae Foundation promotes the fact that cosmetic microbeads permanently harm the seas. Although Greenpeace believes that it takes significantly longer than on land because it gets less sunshine, is at low temperatures, and has less oxygen, it is impossible to measure how long it takes for plastic to biodegrade at the bottom of the lake.

Cosmetics from the blue beauty movement are free of chemicals, silicones, and other artificial substances. When garbage is flushed down the drains, these components cause the water to become contaminated.

Microplastic-based sunscreen creams, deodorants, cosmetics, and washes pose a hazard to the oceans and coral reefs. Some items lack filters that dissolve in water.

Fortunately, there are more companies becoming aware of the issue.

Cosmetics for sustainable beauty exclude elements that are very detrimental to marine environments, like octinozate, oxybenzone, octyrylene, and synthetic scents. The most worrisome substances include parabens, silicones, propylene glycol, and sulfates.

The use of readily biodegradable and renewable materials is desired. The use of industrial techniques that generate little to no waste furthers the goal of the blue trend.

The green beauty trend is connected to the blue current. However, the first differs in that it emphasizes ecology via the cosmetics' all-natural formulation.

Blue beauty, on the other hand, draws attention to substances that end up in the water and include harmful materials. One of the tenets of the blue movement is that it is imperative to restore the seas since they provide answers for sources of production on land.

The two tendencies encourage non-toxic beauty that is good for the environment and human health. Additionally, selecting this kind of product has financial benefits since it results in cheaper costs.


Together, blue and green beauty advance environmentalism.

Cosmetics that are not environmentally friendly.

Users must take action as well by selecting environmentally friendly items and staying away from those that do.


Why would you choose sustainable beauty?

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The environmental problem brought on by climate change compels us to adapt our way of life. You aid in the preservation of the environment by using beauty products responsibly. It is recommended to use organic components and eco-friendly packaging.

The Beauty and Wellbeing initiative emphasizes the role of businesses that support environmentally friendly alternatives, changing or redesigning packaging to be thinner, made of cardboard or other materials with less plastic.

Similarly, Greenpeace notes that several nations already have regulations that prohibit the use of plastic parts. The blue current is being adapted to by other countries.